Top Safari Clothing Brands for Style + Performance | Avula Safaris
When you’re heading into the African bush, your clothing needs to do more than just look good—it needs to perform. A successful safari requires garments that protect you from the elements, move with your body, and still deliver understated, timeless style. Whether you’re tracking plains game or relaxing in a luxury lodge, the right safari clothing brand can elevate your entire experience.
At Avula Safaris, we host discerning hunters and travelers who expect the best. Here are our top recommended safari clothing brands that blend function, comfort, and classic safari aesthetics.
1. KUIU – High-Performance Technical Gear
Originally designed for mountain and backcountry hunting, KUIU’s gear excels in South African terrain as well. Known for its lightweight, breathable, and moisture-wicking fabrics, KUIU is a go-to for serious hunters.
Why we love it:
• Exceptional layering systems
• Great for both hot days and cool early mornings
• Durable and quiet fabric
Best for: Hardcore hunters looking for top-level performance in every condition.
2. Sitka Gear – Precision for the Modern Hunter
Sitka is another performance-driven brand, ideal for active safari hunters. With a focus on body-mapped fabrics and advanced concealment, Sitka ensures you stay comfortable and concealed while stalking game.
Why we love it:
• Tailored fit with high mobility
• Superior ventilation and weatherproofing
• Camouflage options that adapt to diverse terrains
Best for: Hunters who demand next-level innovation and performance.
3. Fjällräven – Swedish Design Meets Bush Utility
Fjällräven, a Swedish brand, offers rugged yet stylish safari wear that transitions beautifully from the bush to the lodge. Their signature G-1000 fabric is wind- and water-resistant, while aging beautifully over time.
Why we love it:
• Functional designs with European flair
• Eco-friendly and sustainable materials
• Excellent travel clothing options too
Best for: Stylish travelers who value form and function equally.
4. Columbia Sportswear – Trusted & Accessible
Columbia offers a wide range of reliable outdoor clothing, often at more affordable prices. Their safari-appropriate shirts, pants, and hats are designed for sun protection, breathability, and ease of movement.
Why we love it:
• Omni-Shade sun protection technology
• Lightweight and packable
• Broad availability and sizing
Best for: Budget-conscious safari-goers who don’t want to sacrifice quality.
5. Rovince – Specialized Anti-Tick and Insect-Repellent Clothing
Insect protection is key on safari, especially in areas with ticks or mosquitoes. Rovince offers garments treated with long-lasting insect repellent, making it ideal for the African bush.
Why we love it:
• Built-in anti-tick technology
• Comfortable even in high heat
• Strong focus on health and safety
Best for: Hunters prioritizing insect protection without compromising comfort.
6. Orvis – Traditional Outdoor Elegance
Orvis has long been a name in refined outdoor gear. Their safari clothing line includes classically styled shirts, cargo pants, and vests—all suited for both hunting and post-hunt relaxation.
Why we love it:
• Heritage styling with practical design
• Well-suited to lodge environments
• Trusted brand with a conservation ethos
Best for: Guests who appreciate old-world charm and safari tradition.
7. Tag Safari – Authentic African Design
Based in Zimbabwe, Tag Safari produces traditional safari clothing worn by guides, PHs, and visitors alike. Their cotton shirts and cargo pants offer a nostalgic nod to early African expeditions.
Why we love it:
• Made in Africa for Africa
• Functional and durable
• Offers women-specific safari styles
Best for: Guests looking for authentic African safari wear.
8. Patagonia – Eco-Conscious Adventure Apparel
Patagonia is beloved for its sustainability practices and durable outdoor gear. While not exclusively safari-focused, their lightweight shirts, base layers, and travel gear work well in the South African bush.
Why we love it:
• Ethical, eco-friendly production
• Excellent temperature regulation
• Timeless outdoor style
Best for: Conscious travelers who want gear that performs and preserves.
9. Barbour – British Heritage Meets Safari Sophistication
Barbour’s waxed jackets and layered safari-style clothing offer a refined take on outdoor wear. While heavier than some alternatives, Barbour is a favorite for cooler evenings or winter hunts.
Why we love it:
• Timeless appeal
• Exceptional quality
• Great for travel and post-hunt elegance
Best for: Guests who enjoy a touch of British style in the bush.
10. The Avula Look – Style Meets Safari
At Avula Safaris, we can assist you with outfitting recommendations and even source safari-ready gear prior to your arrival. We ensure every guest looks and feels prepared for adventure.
Included in our service:
• Pre-arrival style guidance
• Gear rental options (on request)
• Custom shopping list for local and international outfitters
Dress the Part. Perform with Confidence.
Choosing the right safari clothing brand is about more than just fashion—it’s about function, fit, and feeling your best on and off the field. Whether you’re hunting kudu on foot or enjoying a sunset cocktail by the lodge pool, your wardrobe should support every moment of the journey.
